'The new gambling king and the social scientists', Harpers
Tags: 1960s; 1962; 1962-1-1; Gamblers; Gambling; Harrah�s Club (Tahoe; Lake; Medicine; Monroe, Keith; Motivation research (Marketing); Nev: Casino); Nevada; Psychological aspects; Psychology; Psychology, Psychiatry and Psychotherapy; Stanford Research Institute; Tahoe; William Harrah
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